Design & direction across brand identity, screen and print
I build, invent and re-invent brands through strategy, design, words and ideas. From start-ups and scale-ups, through to legacy brands and those-about-to-IPO.
Through a gentle mix of measured optimism, thinking in theoretics, designing with beauty, and radical invention in a sea of homogeneity — I define creative visions, then plan out how we get as far towards them as possible, usually alongside the right group of people, with the right skills, all at the right time.
My work has been recognised by institutions such as the Andys, the Clio Awards, the Art Director’s Club, The One Show, Cannes and D&AD.
The professional path I’ve travelled to this point in time has been anything but conventional — I didn’t take the traditional design agency route. Instead, I opted to seek new challenges along the way that have gone on to inform an outlook that’s rich, diverse and different.
Independent Designer, 2006–
Erasmus Partners; Designer, 2010–2011
MayNinth; Co-founder & Designer, 2011–2014
RareKind; Artist Agent, 2012–2015
Staffs Uni; Associate Lecturer, 2013–17
Upstairs Gallery; Co-founder & Curator, 2013–19
Weather; Founder & Creative Director, 2015–19
EF Education First; Creative Director, 2017–20
R/GA, Design Director, 2020–21
Google Creative Lab, Design Lead, 2021–22
DesignStudio NY, Design Director, 2022
BBH London, Creative Director & Head of Design, 2022–
I've worked on projects for
Nike, Google, Coca-Cola, EF Education First, Le Coq Sportif, Dell, Sky, Samsung, RISD, Ikea, UEFA, WWE, YouTube, Eurosport, 2K, Netflix, Tesco, Experian, Barclays, Mentos, Ribena, Lyca, Mentos, Burger King, UBS, Pelé Sports, 1800 Tequila, Audi, Blackstone
I've shown work at
People of Print at Here Gallery (2009), RareKind Manchester at 2022NQ (2012), ArtCrank Manchester at 2022NQ (2013), RareKind London in Soho (2013), Secret 7's at Mother London (2013), Pong Ping at 2022NQ (2014), Dust: Hanley at Upstairs Gallery (2016), Dust: Stoke at ACAVA Spode Works (2016), Dust: Tunstall at Tunstall Baths (2017), Dust: Burslem at The Wedgwood Institute (2017), Dust: Fenton at Fenton Library (2017), Dust: Longton at Longton Town Hall (2017), Letterspace at The Whitworth (2018), Fedrigoni 365 (2022)
I've spoken and taught at
Graphic Intervention at York St. John University (2012), Advertising & Brand Management at Staffordshire University (2013–17), Beers & Ideas 1 at 2022NQ (2014), Beers & Ideas 2 at 2022NQ (2015), Screen Printing at Present Workshops (2015), Beers & Ideas 3 at Upstairs Gallery (2016), Beers & Ideas 4 at Upstairs Gallery (2016), Then & Now at Staffordshire University (2016), Beers & Ideas 5 at BottleCraft (2017), Connected Futures at Staffordshire University (2017), Connected Futures at Staffordshire University (2018), The University of Lincoln (2023), Staffordshire University Degree Show Opening (2023)
I've had work featured in
Grafik Magazine 185: Talent Profile, Typo / graphic Posters, How To Use Type (published by Rockport), Behance: Graphic Design, Behance: Behance.net, Computer Arts Magazine, 64GB: 64 Eminent Creatives from Great Britain (published by viction:ary), Palette 04, Neon: New Fluorescent Graphics (published by viction:ary), FormFiftyFive, WIRED Magazine, Creative Pool, Creative Boom, Creative Review, The Logo Creative, Creative Bloq, UX Collective on Medium, The Anti-Blueprint Project, Under Consideration / Brand New