Burger King: Foodfillment
- Campaign,
- Design for Print,
- Design for Screen,
Have you ever just felt really satisfied after a good meal? Yeah, that
Introducing a new word to the English language
The very simple notion of defining that post-food satisfactory feeling needed an equally simple visual solution for the out of home side of the campaign. We took the playful Burger King typeface and inflated it to a warm and fuzzy kinda place that echoed the feeling of being just the right level of full.
Credits
- Felipe Guimaraes
- Executive Creative Director
- Chloe Stephenson
- Art Director
- Charlie Pendarves
- Copywriter
- James Parkinson
- Designer
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