NBA2K23

  • Design for Print,

A celebration of basketball, gaming, music and fashion

Everything is Game

Sure, it was one of the biggest events in esports and gaming. But the launch of NBA2K23 was also an exhilarating fusion of sports, fashion, music, and art. With end-to-end event production services, I helped NRG with a bunch of designed assets to bring it all to life. Using limited assets based off the game cover, along with key typographic messaging, we ended up with a range of posters that felt closely linked to the game while feeling uplifting and positive.

Role

Design Director

Period

2022

Agency

NRG

Celebrating the most famous 23 there is

A special edition of NBA 2K23 features the greatest of all time, Michael Jordan. Part of the event played homage to him and his legacy, and these posters helped to adorn that space.

WBNA players were also celebrated as part of the event, so Sue Bird & Diana Taurasi got the poster treatment too

Credits

    • Ross Cairns
    • Creative Director
    • NRG
    • Commissioning Agency

Selected Projects