Peaceful Hooligan

  • Identity Design,

Representing the ultra side of football in a more peaceful, cheeky manner

When the hooligans turn peaceful

I’ve worked with the UK based casuals clothing brand Peaceful Hooligan since 2021, designing the vast majority of their graphic output across FW21, SS22, FW22, SS23 and FW23 seasons. We tap into culture across and related to football — borrowing and stealing from music, film, nostalgia, travel and sport, erring on just the wrong side of caution. The brand makes noise, represents those who do the same all while maintaining a peaceful mantra throughout.





Peaceful Production heat pack capsule

For the limited edition set of Peaceful Production’s temperature sensitive collection in SS22, I worked into a visual direction that surrounded the drop inspired by heat maps and military precision. Along with the graphic approach for the marketing, I photographed and art directed the studio shoot of the garments.