PH/SS22 Shoot

  • Photography,

Storytelling in lookbook form for Peaceful Hooligan

A weekend with the lads

At the beginning of 2022, I led the concepting, art direction and on-location shoot which formed the digital marketing springboard for the entire SS22 Peaceful Hooligan collection. The idea of a day out with the lads, with various football activity at the centre of the narrative, reflected the generalised weekend goings-on for the core, working-class audience of the clothing brand.

Role

Creative Lead
Photographer

Period

2022

Camera

Sony a7r IV

Selected Projects