PH/SS22 Shoot
- Photography,
Storytelling in lookbook form for Peaceful Hooligan
A weekend with the lads
At the beginning of 2022, I led the concepting, art direction and on-location shoot which formed the digital marketing springboard for the entire SS22 Peaceful Hooligan collection. The idea of a day out with the lads, with various football activity at the centre of the narrative, reflected the generalised weekend goings-on for the core, working-class audience of the clothing brand.
Role
Creative Lead
Photographer
Period
2022
Camera
Sony a7r IV
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