Xtracycle

The act of democratising bike culture

Every day bikes for everyday people

Xtracycle are responsible for carving out and defining a unique sector within cycling: the cargo bike. They had an epiphany: bikes are fun and healthy, but if you add some utility by enabling them to carry the precious cargo that helps make a life, they’re fun and healthy and really useful, too. I led an extensive renovation of the strategic and visual level of the brand, helping them to focus on who they are and why they exist—and ultimately spreading the good word about cargo bikes and the possibilities that owning one contains.

Role

Creative Director
Designer

Period

2020

Agency

Motivf

Scope of work

Typographic design
Identity design
Creative strategy
Project management
Design for Screen
Development Handover