Xtracycle

    The act of democratising bike culture

    Every day bikes for everyday people

    Xtracycle are responsible for carving out and defining a unique sector within cycling: the cargo bike. They had an epiphany: bikes are fun and healthy, but if you add some utility by enabling them to carry the precious cargo that helps make a life, they’re fun and healthy and really useful, too. I led an extensive renovation of the strategic and visual level of the brand, helping them to focus on who they are and why they exist—and ultimately spreading the good word about cargo bikes and the possibilities that owning one contains.

    Role

    Creative Director
    Designer

    Period

    2020

    Agency

    Motivf

    Scope of work

    Typographic design
    Identity design
    Creative strategy
    Project management

    Credits

      • Jess holl
      • Copywriter