BAK
- Identity Design,
- Self-initiated,
It's get to get back to the reason why we started riding bikes in the first place
Have you noticed how serious cycling has become?
BAK is a project set up by Alex Grieve in response to the ever growing seriousness in the world of cycling. Serious aero. Serious stats. Serious nutrition. Serious suffering in serious black & white. Serious rules. Serious colours that seriously match. BAK is about breaking away from serious.
Role
Designer
Period
2022–
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/4fdb60a689/tiac_bak_sl_2.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/566b9dbde0/tiac_bak_sl_3.jpg)
![](http://img2.storyblok.com/2496x1530/f/67399/2496x1530/adaa99a6dc/tiac_bak_ll_2.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/31e3759ec7/tiac_bak_sl_8.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/a1a3224cf9/tiac_bak_sl_7.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/aeab5099f6/tiac_bak_sl_1.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/c35360291d/tiac_bak_p_1.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/8130881b61/tiac_bak_p_9.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/b9b10d890a/tiac_bak_p_10.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/ff8e6cd587/tiac_bak_p_2.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/9ced389876/tiac_bak_p_3.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/1125454714/tiac_bak_p_4.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/8c7b04cc69/tiac_bak_sl_9.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/73335fc9d3/tiac_bak_sl_5.jpg)
![](http://img2.storyblok.com/1232x746/f/67399/1232x746/a9c3d42aa7/tiac_bak_sl_6.jpg)
Bootleg BAK: Leaning into pastiche
A series of jerseys and stickers that pull from music, film and popular culture anywhere words that sounds remotely close to 'back' appear. BAKstreet Boys, BAKberry, BAK Boys — along with some finalists that made it through below. Fun, cheeky, and possibly (definitely) infringing on copyright.
![](http://img2.storyblok.com/2496x1530/f/67399/1232x746/9eb5b71e33/tiac_bak_sl_4.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/a0e0aa7b03/tiac_bak_p_8.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/3e9fa438dd/tiac_bak_p_6.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/25f610ec5d/tiac_bak_p_7.jpg)
![](http://img2.storyblok.com/1232x1530/f/67399/1232x1530/3ca330ffc0/tiac_bak_p_5.jpg)
Credits
- Alex Grieve
- Creative Director
- Adam Buckland
- Designer
Selected Projects
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