Sex & Cancer

  • Campaign,
  • Design for Print,

A complained about, polarising, important campaign about women, cancer and sex

Smashing the stigma of sex after cancer

50% of women with cancer face sex concerns. But <1/3 receive proper sexual healthcare in cancer care, compared to double that of men. Of women that get cancer, less than a third are given any information about how a diagnosis or the side effects of treatments, both physical and mental, will affect their sex life. On top of this, cultural discomfort contributes to the silence, perpetuating women's suffering. No wonder 60% of women* with cancer say they experience sexual dysfunction.

We shattered the taboo on sex after cancer in a campaign focused around defiance and empowerment, leading to the ASA banning the posters for using the word 'f*ck.'

Role

Head of Design

Period

2023

Agency

BBH

Credits

    • Helen Rhodes
    • ECD
    • Adam Newby
    • Creative Director
    • Grace Chambers
    • Creative
    • Lucy Johnstone
    • Creative
    • Isabella Cheung
    • Senior Designer
    • Jessica Garlick
    • Senior Strategist

Selected Projects