Candy Crush

  • Identity Design,
  • Campaign,
  • Design for Print,
  • Design for Screen,

Building on the world of Candy Crush

For the fun of it

When winning the Candy Crush business in late 2022, we designed a world that propelled the amazingly fun, bright, bold and weird candies into new dimensions. The platform of 'For the fun of it' was embraced as we played with colour, contrast of scale, typography and just the right amount of dark humour that celebrated the central truth of the game — candies being destroyed.

Role

Head of Design

Period

2022–23

Agency

BBH

Credits

    • Helen Rhodes
    • Executive Creative Director
    • Adam Newby
    • Creative Director
    • Dillah Zakbah
    • Creative Director
    • Christian Kolodziejski
    • Design Director
    • Andrea Ferrara
    • Art Director
    • Wil Maxey
    • Art Director

Selected Projects