Dip It!

  • Identity Design,
  • Packaging,

An independent sauce range inspired by sacred family recipes

Dip it real good

Adam at Jibby approached me in need of a full brand identity and packaging design system for their inaugural line of condiments: Dip It! Based on various family recipes, there was a need for shelf stand out through both graphic design and physical packaging. The exclamation point in the brand logo works neatly as a chip being dipped into sauce, and the accompanying illustration style provides an upscale art direction that stands out in comparison to competitors on the shelf.

Role

Creative Director
Designer

Period

2015

Agency

Design by Weather

Selected Projects