Powerade Energy

  • Packaging,

Pitch work for Powerade’s new energy drink range

Channeling the visual language of sport into energy

Powerade Energy is a unique dual energy product that delivers fast energy and focus through glucose and caffeine with a sustained release and performance through carbohydrates. Developed to take advantage of changing trends and the ever growing energy segment, focusing on the on-the-go nature of the consumer and their ongoing daily needs.

Role

Designer

Period

2010

Agency

Erasmus Partners

Credits

    • Ross Cairns
    • Creative Director

Selected Projects