Dip It!

  • Identity Design,
  • Packaging,

An independent sauce range inspired by sacred family recipes

Dip it real good

Adam at Jibby approached me in need of a full brand identity and packaging design system for their inaugural line of condiments: Dip It! Based on various family recipes, there was a need for shelf stand out through both graphic design and physical packaging. The exclamation point in the brand logo works neatly as a chip being dipped into sauce, and the accompanying illustration style provides an upscale art direction that stands out in comparison to competitors on the shelf.


Creative Director




Design by Weather