Factory

A helping hand for creative businesses

Council-led creative business support

Factory is a city council led initiative that exists to help individual creatives and creative businesses get the right business support they need. They got in touch with Weather for an identity refresh, and we took the idea and visual of hazard tape as a real life semiotic device for attention and used it to imply support by stylising and abstracting it to a flexible identity system.

We also organised photoshoots with local creative outfits that added further content to the Factory brand, and was used in printed pieces, email campaigns and trade shows.

Role

Creative Director
Designer

Period

2017

Agency

Design by Weather

To the core of the local creative industry

I organised photoshoots, and got behind the lens with local creative outfits. This original content added further authenticity and trust to the Factory brand, and was used in printed pieces, email campaigns and trade shows.