A holistic brand identity for professional tech
A B2B tech brand with personality and distinctiveness
FulcrumGT provide comprehensive software solutions for the legal and professional industries. They design and build tools that maximise efficiences in workflows, allowing people to get the most out of their workday.
I helped them devise a brand strategy, that focused on channeling a core feeling of innovation, along with a defined set of principles, attributes and characteristics that led to the visual identity being designed and new digital presence being built.
