Pitch work for Powerade’s new energy drink range
Channeling the visual language of sport into energy
Powerade Energy is a unique dual energy product that delivers fast energy and focus through glucose and caffeine with a sustained release and performance through carbohydrates. Developed to take advantage of changing trends and the ever growing energy segment, focusing on the on-the-go nature of the consumer and their ongoing daily needs.
- Ross Cairns
- Creative Director
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