Premier League: For Good

  • Identity Design,
  • Campaign,
  • Design for Print,
  • Design for Screen,

A lean-in to an iconic global brand identity

Highlighting the importance of community in football

As a key part of the successful pitch win for the Premier League, we developed a visual identity off the back of their immediately iconic brand identity. By pulling out the perimeter element of the PL logo, we devised an idea formed around a 'halo' that signalled a protection and investment in all things community-related in English football.

Role

Head of Design

Period

2023

Agency

BBH

Credits

    • Alex Grieve
    • Chief Creative Officer
    • Ant Jones
    • Design Director
    • Adam Buckland
    • Senior Designer

Selected Projects