Design direction on the early stages of a brand transformation
Corel becomes Alludo
For decades, Corel and its offering have been centered around the technicality and performance of its products. It was clear that it was time for Corel to change perspective and focus on people and new ways of working. This is how Corel would continue to thrive as a business and company, empowering people to work wherever and whenever they want. The new brand is built around the idea that Alludo’s software liberates companies from everyday constraints to reimagine where, when, and how we work, giving people the space to work and time for ideas.
I worked on the immersion and strategy stages, leaving before the visual identity was developed. See the full case study here.
Credits
- Tash Peskin
- Brand Strategist
- Alexis Sellal
- Creative Director
