/co2

  • Identity Design,
  • Campaign,

A company agnostic campaign for the good of everyone

Make the slashing of emissions easy to understand

Most big companies have a space online dedicated to talking about what they’re doing for the environment. They have a responsibility to do so, and communicate it effectively to the world. Whether it’s Nike’s Move to Zero, or Apple’s Environment, those spaces exist, bountied with information.

But what if there was a better way to put it out there? A way that everyone could access quickly — as it all shared the same URL convention — and in a way that everyone could understand what is good, and what isn’t?

What if, with the commonality of the earth in mind, the world’s biggest companies and smallest communities came together to campaign about slashing harmful emissions in a single, unified voice — that actually inspired the next person or company to do the same?

Role

Collaborator
Designer

Period

2021

Having key cultural leaders become part of the movement is intrinsic to the success of the campaign

Companies such as Nike would be encouraged to use the /co2 mark in campaigns and products that tie in to the overall visual language, while still having their own design DNA as part of it

These mockups show how companies like Apple could seamlessly pull in the /co2 campaign message into their own tone of voice style

The campaign look and feel that follows a blackout visual language is easily replicable across company’s own product lines and advertising styles

Selected Projects