Going 3D for a better choice of fizzy fruit drink
A three-dimensional pack design refresh
Distributed throughout supermarkets and schools across the UK, this one-of-your-five-a-day fruit drink took a visual step from flat a 2D world, to embracing a 3D look and feel in 2011. With emerging technologies in can printing and manufacturing surfacing, we were keen to push the boundaries of what could be achieved when printing onto metal, as well as moving the brand on to a more evolved market position.
- Ross Cairns
- Creative Director
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