YouTube Fit
- Identity Design,
- Design for Screen,
A response to people working out at home during the pandemic
Monetising fitness on YouTube
As more and more people were homebound during 2020, so too were their fitness regimes. Those who were used to regular gym sessions, runs outside or group sports suddenly didn't have the same outlet, and the uptick in searches for home workouts skyrocketed. I worked on the team that proposed YouTube introduce a new product to own this new way to workout. My remit covered visual identity, communications and product design.
Role
Design Lead
Period
2020
Agency
Google Creative Lab
YouTube Fit was offered as part of YouTube Premium subscription alongside Music
Credits
- Julia Hoffmann
- ECD
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