YouTube Fit

  • Identity Design,
  • Design for Screen,

A response to people working out at home during the pandemic

Monetising fitness on YouTube

As more and more people were homebound during 2020, so too were their fitness regimes. Those who were used to regular gym sessions, runs outside or group sports suddenly didn't have the same outlet, and the uptick in searches for home workouts skyrocketed. I worked on the team that proposed YouTube introduce a new product to own this new way to workout. My remit covered visual identity, communications and product design.


Design Lead




Google Creative Lab


    • Julia Hoffmann
    • ECD