Andy Cooke
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mail@andycoo.ke
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Credentials
EF Global Brand Identity Guidelines
Identity Design
,
Design for Screen
,
Design for Print
,
The fourth iteration of the EF Education First brand identity guideline signified a huge leap forward in how design can work to push education into new realms across Europe, China and the U.S.A.
Hult Business School
Motion Design
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Hult Business Schools around the world continue to welcome students into the Hult community, and this website is a celebration of that.
TrustOlive
Design for Screen
,
Identity Design
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Trust Olive is a platform that connects great landlords and great tenants. By providing information and tools that will make the relationship and interaction between tenants and landlords more efficient and rewarding.
EF Pro Cycling
Identity Design
,
Design for Print
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An art direction with movement and energy that when applied in the correct way, says EF semiotically — but is also conscious of cycling and the visual aesthetic that surrounds the culture.
Graphic Design for
Design for Print
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Self-Initiated
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This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules.
EF Ultimate Break
Identity Design
,
Design for Screen
,
Creative Strategy
,
As the mind travels like the traveler does, sometimes imagination takes us to places before we physically arrive. The shapes used are purposefully abstract— elusive in meaning—but present in emotion.
NBA2K
Design for Print
,
For the 20th anniversary launch in 2018 and the 2K20 game launch events, I was commissioned by L.A. based experiential agency NRG to create a series of designs that were used to dress the venue(s).
Xtracycle
Identity Design
,
Xtracycle started with an epiphany: bikes are fun and healthy, but if you add some utility by enabling them to carry the precious cargo that helps make a life—they’re fun, healthy and really useful, too.
EF Kids & Teens
Identity Design
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Design for Screen
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Design for Print
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Creative Strategy
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For over 25 years, EF Education First has been working to change the way people see the world in China and how Chinese children learn English.
51-53 Digital
Design for Screen
,
Self-Initiated
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Between the main gateways of social media and e-mail campaigns, we developed marketing and content strategies to pull customers towards the culture, and ultimately to buy from the website.
NRG
Design for Screen
,
Identity Design
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Based in Los Angeles, NRG is a diverse band of creators, makers and builders that bring experiences to life. Their focus is on activations around lifestyles, where boundaries are breached, and limits are redefined.
Trinity 3E
Identity Design
,
Design for Screen
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Design for Print
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The ground breaking, ultra-light football boot Trinity 3E by Pelé Sports boasts a completely new type of outsole that provided players with the perfect tool for sprints, tackles, and quick match movement.
L V C E R N
Film
,
On the lake, the foothills of Pilatus and in the old town, drone footage was captured to make this small film of what is a very accurate depiction of golden hour in Lucerne.
New Horizons
Identity Design
,
Self-Initiated
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Curation
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With a meticulous strategy and through the rejuvenation of blank — and often miserable looking — walls around the city, we curated locally, nationally and internationally renowned street artists to create original artworks.
Pelé Sports
Identity Design
,
Design for Print
,
The 1950’s were a key time and the emergence of Brazil as a force to be reckoned with in world football was exciting. Pelé led the way, playing beautiful football which inspired generations of Brazilians who embraced the beautiful approach.
Samsung Hypercube
Identity Design
,
Design for Screen
,
Bestival and Reading Festival goers could control the audio and visual effects inside a VR experience watching the band Royal Blood perform through their headset inside a giant, infitiy-mirrored cube.
EF UI Design Kit
Identity Design
,
Design for Screen
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The UI Design Kit lays the foundation to help designers within EF work together towards a user-friendly and beautiful digital EF experience.
51–53 Store
Design for Print
,
Identity Design
,
Self-Initiated
,
After opening a clothing store and a partnering gallery, print workshop and multiple graffiti initiatives, we helped change the creative and cultural face of a city.
EN. Agency
Identity Design
,
Self-Initiated
,
Based on the four pillars of graffiti, streetwear, music and youth culture, we built a business that quickly became a bastion of the local cultural landscape.
People of Print
Self-Initiated
,
Design for Print
,
Working alongside long-time collaborator and People of Print director Marcroy Smith, we created a book under the same name with international publishers Thames & Hudson in 2015.
Beers & Ideas
Motion Design
,
Identity Design
,
Self-Initiated
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Beers & Ideas gives creative folk the opportunity to voice their ideas in a public forum with the view to collaborate with others in the room.
EF Brand Identity: China Edition
Identity Design
,
Since opening the first school in Shanghai in 1998, there are now over 300 schools, thousands of teachers and a number of different products that service customers in all areas of language education, as well as travel and cultural exchange.
Upstairs Gallery
Design for Print
,
Identity Design
,
Self-Initiated
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I led the curation effort which including writing and winning multiple Arts Council England bids, selecting an artist roster well in advance and managing artists throughout exhibition installation, pre, during and post-exhibition.
D U S T
Motion Design
,
Identity Design
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Curation
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A collaborative/curatorial exhibition concept derived from a joint fascination of colour and hope for the future for the Stoke-on-Trent as the City of Culture 2021.
Relentless Energy
Identity Design
,
Design for Print
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Packaging
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No Half Measures: This is about refusing to compromise, mindful, provocative creativity and never deviating from the path you set for yourself—no matter how hard it might be.
Present Workshops
Identity Design
,
Design for Print
,
Self-Initiated
,
The aim of Present Workshops was to bring the crafts of our time to the forefront in a series of weekly workshops with the aim to educate, inspire and create a new breed of artisan within Stoke-on-Trent.
And We Run
Identity Design
,
The worldwide movement of running invites tribes of individuals focused on pushing themselves to achieve great things—whether running alone or as a united force
Photography
Photography
,
Self-Initiated
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I was first exposed to photography through graffiti; one prerequisite to being a writer is documenting your work as it's seldom in existence for long.
Dip It!
Packaging
,
Identity Design
,
Adam at Jibby approached me in need of a full brand identity and packaging design system for their inaugural line of condiments: Dip It!
sot2021
Identity Design
,
Design for Screen
,
Design for Print
,
For almost two years, there was a revitalised creative energy in Stoke-on-Trent as multiple companies, bodies, agencies, artists and creatives of all types joined forces to enter the race to become the UK’s City of Culture in 2021.
Klay Pizzeria & Bar
Design for Print
,
Self-Initiated
,
Identity Design
,
What happens when three people with no real experience in the food industry get together and decide to open a restaurant? A lot of lessons learned, mistakes made… and a cool as f*ck pizza place, that’s what.
Fixed & What
Motion Design
,
Design for Print
,
Self-Initiated
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It became clear that I was never going to be an Olympic track cyclist or appear on edits doing crazy tricks. So I contributed to fixed gear culture in the way I knew how: through design.
RareKind
Identity Design
,
Design for Print
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Design for Screen
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RareKind represent a wide range of disciplined artists including typographers, digital and traditional illustrators, animators, graffiti artists, film makers, photographers and more.
Suso*
Packaging
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With emerging technologies in can printing and manufacturing surfacing, we were keen to push the boundaries of what could be achieved when printing onto metal, as well as moving the brand on to a more evolved market position.
Factory
Identity Design
,
Design for Print
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Factory is a city council led initiative that exists to help individual creatives and creative businesses get the right business support they need.
EF English Live
Design for Screen
,
Identity Design
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EF English Live is EF’s digital-only English language learning product. With 1000’s of teachers based around the world, they are the largest online English school in the world and offer a premium learning environment.
Powerade Energy
Packaging
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Powerade Energy: Developed to take advantage of changing trends and the ever growing energy segment, focusing on the on-the-go nature of the consumer and their ongoing daily needs.
Art City
Design for Screen
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Design for Print
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Identity Design
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Art City focuses on the needs of artists and organisations and their ideas for how the sector can be made more resilient and effective—how it can better support those who are already living and working in the city.
Posters
Design for Print
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A collection of posters for different exhibitions / clients from the last decade or so.
Logos
Identity Design
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A collection of logos for different clients from the last decade or so.
Medium
Twitter
LinkedIn
Behance
