Andy Cooke
Information
Goals
Projects
Writing
Clippings
mail@andycoo.ke
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Credentials
1800 Tequila
Art Direction
,
Design for Print
,
Campaign
,
Creative and art direction over a revitalised brand world for 1800 Tequila, as they take on the positioning of discovery for their global campaign in 2023 and beyond.
Nike All In
Identity Design
,
As the Nike CDM team went through a reorg, a design system was needed for events, giveaways and for a sense of identity within the global outfit.
Google Workwell
Identity Design
,
As the world of work changed in 2020, so did the company that provides most of the work productivity tools to the world. Working, and working well, came in new forms, and this Google's response to show that they were moving with the tide.
Turn Up
Self-Initiated
,
Identity Design
,
Turn Up is a creative, design and tech meetup hosted out of Bath in Somerset. Initiated in 2022 by myself, Nick, Jamie and Laura, the quarterly themed events showcase creative talent from and associated with those in the South West.
Nike Air Max Sessions
Identity Design
,
A look and feel for a series of digital events hosted through the Nike app, elevating the 2021 Air Max visual direction and Nike's signature typographic style.
Black Sheep Studios
Identity Design
,
Creative Strategy
,
Team
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Founded in 2016, Black Sheep Studios is BBH’s BAFTA-winning creative production studio; spanning content, music and design.
YouTube Fit
Design for Screen
,
Identity Design
,
YouTube Fit was a response for those who were used to regular gym sessions, runs outside or group sports suddenly didn't have the same outlet during the pandemic to get all the workouts they needed in one place.
Euro 2024
Design for Screen
,
A bespoke digital presentation platform for UEFA Euro 2024 that puts the client needs first and displays content in a much more responsive and engaging way.
Morae
Brand Transformation
,
Identity Design
,
Threading the idea of perpetual change through the company’s five core business pillars, I worked with The Croc to deliver a brand transformation consisting of a complete website overhaul and full suite of supporting assets.
Union Black
Identity Design
,
YouTube and Google Arts & Culture come together to celebrate the heritage, scale and impact of black music in the United Kingdom.
2K23
Design for Print
,
For the 2K23 game launch event, I was commissioned by L.A. based experiential agency NRG to create a series of poster designs that were used to dress the venue.
Going
Brand Transformation
,
Immersion
,
Creative Strategy
,
I worked as a freelancerDesign Director as DesignStudio was challenged to build on this incredible growth with a new brand strategy, name and visual identity for the next-leg of the Going’s journey.
Progression
Brand Transformation
,
Identity Design
,
Progression helps teams measure career growth. Jonny and Neil approached me with need to create a visual language that communicated the brand positioning of an Optimistic Activist.
Google Environmental Insights Explorer
Design for Screen
,
A look at Google's Environmental Insights Explorer and how both individuals and businesses can use data to make better, sustainable decisions for themselves and their communities.
367,100 Creatives
Design for Print
,
Identity Design
,
367,100 Creatives is Ealing Borough Council’s mission to turbocharge arts, culture and creative industries, inspiring more creative people, more creative communities and more creative places.
Peaceful Hooligan
Design for Screen
,
Design for Print
,
Peaceful Hooligan taps into culture across and related to football — borrowing and stealing from music, film, nostalgia, travel and sport, erring on just the wrong side of caution.
EF Pro Cycling
Identity Design
,
Design for Print
,
An art direction with movement and energy that when applied in the correct way, says EF semiotically — but is also conscious of cycling and the visual aesthetic that surrounds the culture.
Auditorial
Design for Screen
,
Auditorial is a new approach to online editorial that combines written articles with rich audio, and advanced accessibility controls; adapting to suit the needs of blind and low vision readers.
Refugee Olympic Team
Campaign
,
Identity Design
,
As the Refugee Olympic Team entered their second Olympic Games in Tokyo 2020, R/GA worked with Eurosport to develop a visual language that would represent the team's home crowd.
WWE Moonsault
Identity Design
,
Design for Screen
,
A dedicated space for the WWE fandom to come together and invest in the Universe. This platform hosts a marketplace where fans could buy and sell NFTs of epic Superstars, legendary matches, and iconic moments from WWE history.
/co2
Campaign
,
Identity Design
,
/co2 is a non-profit campaign that partners alongside brands big and small, with a view to standardise how information around emissions is quantified and communicated.
EF G.U.D. 4
Brand Transformation
,
Identity Design
,
Design for Screen
,
Design for Print
,
The fourth iteration of the EF Education First brand identity guideline signified a huge leap forward in how design can work to push education into new realms across Europe, China and the U.S.A.
FulcrumGT
Identity Design
,
FulcrumGT provide comprehensive software solutions for the legal and professional industries. They design and build tools that maximise efficiences in workflows, allowing people to get the most out of their workday.
ili
Self-Initiated
,
A submission to the UIA in response to the challenge of developing a new symbol of accessibility that better represents the variety of people who use buildings and other types of built environments.
Alludo
Brand Transformation
,
Immersion
,
Creative Strategy
,
Alludo's (previously Corel) new brand is built around the idea that Alludo’s software liberates companies from everyday constraints to reimagine where, when, and how we work, giving people the space to work and time for ideas.
Graphic Design for
Design for Print
,
Self-Initiated
,
This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules.
objects.city
Identity Design
,
Design for Screen
,
objects.city is a place where you and find all the things that you love — and make them from just the touch of a button.
In Your Corner
Photography
,
Identity Design
,
In Your Corner runs boxing projects for young people & adults to support emotional wellbeing, taking evidence-based ideas from psychological intervention and deliver them in a flexible way alongside non-contact boxing skills in boxing gyms.
Modular Everything
Design for Screen
,
Identity Design
,
An end-to-end brand identity for Chrish @ Modular Everything. Why are strategic frameworks usually reserved for large companies? M.E is made up of one person, but that shouldn't stop them having one too. So that's what we did.
&D
Production
,
My first foray into making music: composing and producing eight tracks of contemplative, deep and catchy instrumental Hip Hop under the name of &D.
NBA2K
Design for Print
,
For the 20th anniversary launch in 2018 and the 2K20 game launch events, I was commissioned by L.A. based experiential agency NRG to create a series of designs that were used to dress the venue(s).
Hult Business School
Motion Design
,
Hult Business Schools around the world continue to welcome students into the Hult community, and this website is a celebration of that.
Xtracycle
Brand Transformation
,
Campaign
,
Design for Screen
,
Identity Design
,
Xtracycle started with an epiphany: bikes are fun and healthy, but if you add some utility by enabling them to carry the precious cargo that helps make a life—they’re fun, healthy and really useful, too.
The Garden
Creative Strategy
,
Identity Design
,
Design for Screen
,
The Garden is a two-sided platform that brings together academics & experts with people who love to learn, for talks, expert-led conversations, and member discussions, enabling anyone to awaken & satisfy their curiosity & feel enriched.
TrustOlive
Campaign
,
Design for Screen
,
Identity Design
,
Trust Olive is a platform that connects great landlords and great tenants. By providing information and tools that will make the relationship and interaction between tenants and landlords more efficient and rewarding.
Plybot
Motion Design
,
Identity Design
,
Design for Screen
,
Plybot fuses together world class hardware with intelligent software to deliver the ultimate 3D printing experience.
Sky Sports
Design for Screen
,
An exercise in creating a quick digital experience for Sky Sports that needed to feel very much on-brand, the outcome of the quiz was intended to fuel healthy competition internally with the chance to win prizes.
Writing
Self-Initiated
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EF Kids & Teens
Identity Design
,
Design for Screen
,
Design for Print
,
Creative Strategy
,
For over 25 years, EF Education First has been working to change the way people see the world in China and how Chinese children learn English.
51-53 Digital
Design for Screen
,
Self-Initiated
,
Between the main gateways of social media and e-mail campaigns, we developed marketing and content strategies to pull customers towards the culture, and ultimately to buy from the website.
NRG
Design for Screen
,
Identity Design
,
Based in Los Angeles, NRG is a diverse band of creators, makers and builders that bring experiences to life. Their focus is on activations around lifestyles, where boundaries are breached, and limits are redefined.
Trinity 3E
Identity Design
,
Design for Screen
,
Design for Print
,
The ground breaking, ultra-light football boot Trinity 3E by Pelé Sports boasts a completely new type of outsole that provided players with the perfect tool for sprints, tackles, and quick match movement.
UBS
Campaign
,
Motion Design
,
For some of life's questions, you're not alone. Together we can find an answer.
L V C E R N
Film
,
On the lake, the foothills of Pilatus and in the old town, drone footage was captured to make this small film of what is a very accurate depiction of golden hour in Lucerne.
EF Ultimate Break
Identity Design
,
Design for Screen
,
Creative Strategy
,
As the mind travels like the traveler does, sometimes imagination takes us to places before we physically arrive. The shapes used are purposefully abstract— elusive in meaning—but present in emotion.
New Horizons
Identity Design
,
Self-Initiated
,
Curation
,
With a meticulous strategy and through the rejuvenation of blank — and often miserable looking — walls around the city, we curated locally, nationally and internationally renowned street artists to create original artworks.
ct®
Identity Design
,
Cutting Teeths’s purpose is twofold; big up sounds considered ‘the other’—so punk music primarily. Loads of hardcore, but also jazz, indie rap stuff. Where those worlds overlap.
CFCCA
Design for Print
,
This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules.
Pelé Sports
Identity Design
,
Design for Print
,
The 1950’s were a key time and the emergence of Brazil as a force to be reckoned with in world football was exciting. Pelé led the way, playing beautiful football which inspired generations of Brazilians who embraced the beautiful approach.
Samsung Hypercube
Identity Design
,
Design for Screen
,
Bestival and Reading Festival goers could control the audio and visual effects inside a VR experience watching the band Royal Blood perform through their headset inside a giant, infitiy-mirrored cube.
EF UI Design Kit
Identity Design
,
Design for Screen
,
The UI Design Kit lays the foundation to help designers within EF work together towards a user-friendly and beautiful digital EF experience.
51–53 Store
Design for Print
,
Identity Design
,
Self-Initiated
,
After opening a clothing store and a partnering gallery, print workshop and multiple graffiti initiatives, we helped change the creative and cultural face of a city.
EN. Agency
Identity Design
,
Self-Initiated
,
Based on the four pillars of graffiti, streetwear, music and youth culture, we built a business that quickly became a bastion of the local cultural landscape.
People of Print
Self-Initiated
,
Design for Print
,
Working alongside long-time collaborator and People of Print director Marcroy Smith, we created a book under the same name with international publishers Thames & Hudson in 2015.
Beers & Ideas
Motion Design
,
Identity Design
,
Self-Initiated
,
Beers & Ideas gives creative folk the opportunity to voice their ideas in a public forum with the view to collaborate with others in the room.
EF G.U.D. 4: China
Identity Design
,
Since opening the first school in Shanghai in 1998, there are now over 300 schools, thousands of teachers and a number of different products that service customers in all areas of language education, as well as travel and cultural exchange.
Upstairs Gallery
Design for Print
,
Identity Design
,
Self-Initiated
,
I led the curation effort which including writing and winning multiple Arts Council England bids, selecting an artist roster well in advance and managing artists throughout exhibition installation, pre, during and post-exhibition.
D U S T
Motion Design
,
Identity Design
,
Curation
,
A collaborative/curatorial exhibition concept derived from a joint fascination of colour and hope for the future for the Stoke-on-Trent as the City of Culture 2021.
Relentless Energy
Identity Design
,
Design for Print
,
Packaging
,
No Half Measures: This is about refusing to compromise, mindful, provocative creativity and never deviating from the path you set for yourself—no matter how hard it might be.
Present Workshops
Identity Design
,
Design for Print
,
Self-Initiated
,
The aim of Present Workshops was to bring the crafts of our time to the forefront in a series of weekly workshops with the aim to educate, inspire and create a new breed of artisan within Stoke-on-Trent.
And We Run
Identity Design
,
The worldwide movement of running invites tribes of individuals focused on pushing themselves to achieve great things—whether running alone or as a united force
ToyDrop™
Self-Initiated
,
Design for Screen
,
ToyDrop™ is an idea for a digital community where people can go to talk about, buy and sell all kinds of designer toys.
Weather°
Team
,
Self-Initiated
,
Weather° was a design studio I founded, eventually working our way up to a purposefully-small team of six. We worked across brand and digital projects for clients in the arts & culture, sport and education sectors.
Photography
Photography
,
Self-Initiated
,
I was first exposed to photography through graffiti; one prerequisite to being a writer is documenting your work as it's seldom in existence for long.
EFPC '18 Training Camp
Photography
,
While hanging out of team car windows around the Muntanya de Can Ribes and being strapped into the back of a van with the back and sides open around a time trial track, my focus was to capture as much rich content as possible.
Klay Pizzeria & Bar
Design for Print
,
Self-Initiated
,
Identity Design
,
What happens when three people with no real experience in the food industry get together and decide to open a restaurant? A lot of lessons learned, mistakes made… and a cool as f*ck pizza place, that’s what.
Dip It!
Packaging
,
Identity Design
,
Adam at Jibby approached me in need of a full brand identity and packaging design system for their inaugural line of condiments: Dip It!
sot2021
Identity Design
,
Design for Screen
,
Design for Print
,
For almost two years, there was a revitalised creative energy in Stoke-on-Trent as multiple companies, bodies, agencies, artists and creatives of all types joined forces to enter the race to become the UK’s City of Culture in 2021.
Fixed & What
Motion Design
,
Design for Print
,
Self-Initiated
,
It became clear that I was never going to be an Olympic track cyclist or appear on edits doing crazy tricks. So I contributed to fixed gear culture in the way I knew how: through design.
RareKind
Identity Design
,
Design for Print
,
Design for Screen
,
RareKind represent a wide range of disciplined artists including typographers, digital and traditional illustrators, animators, graffiti artists, film makers, photographers and more.
Le Coq Sportif
Design for Print
,
Campaign work, lookbook designs, event graphics and social media assets for a sportswear giant between 2014 and 2016.
Suso*
Packaging
,
With emerging technologies in can printing and manufacturing surfacing, we were keen to push the boundaries of what could be achieved when printing onto metal, as well as moving the brand on to a more evolved market position.
Projekt
Design for Screen
,
Identity Design
,
We took the negative of how chaotic the process of procuring and managing property can be, and turned it into a vibrant, energetic positive which exists at the core of Projeckt's visual identity.
Factory
Identity Design
,
Design for Print
,
Factory is a city council led initiative that exists to help individual creatives and creative businesses get the right business support they need.
EF English Live
Design for Screen
,
Identity Design
,
EF English Live is EF’s digital-only English language learning product. With 1000’s of teachers based around the world, they are the largest online English school in the world and offer a premium learning environment.
Powerade Energy
Packaging
,
Powerade Energy: Developed to take advantage of changing trends and the ever growing energy segment, focusing on the on-the-go nature of the consumer and their ongoing daily needs.
Art City
Design for Screen
,
Design for Print
,
Identity Design
,
Art City focuses on the needs of artists and organisations and their ideas for how the sector can be made more resilient and effective—how it can better support those who are already living and working in the city.
MayNinth
Self-Initiated
,
Team
,
Alex and I opened up a small design studio in Manchester, UK. At the time, we were young, hungry and oh so naive. But this naivety helped us a lot looking back. We weren't afraid to do things how we thought they should be done.
Posters
Design for Print
,
A collection of posters for different exhibitions / clients from the last decade or so.
Logos
Identity Design
,
A collection of logos for different clients from the last decade or so.
Medium
Twitter
LinkedIn
Behance
