Samsung Care+

  • Design for Screen,
  • Identity Design,

Cushion the worry of device-led calamities

A new look for Samsung Care+

After winning a competitive pitch, we set about creating a unique, bespoke set of comms to launch Care+, a device insurance plan from Samsung. All born from the concept of ‘Cushioning Calamities’ — protecting your device to keep it precious — we created a tone, visual identity and suite of 3D assets for the entire European market.

Role

Head of Design

Period

2023

Agency

BBH