Spotify: Collaborative Playlists

  • Campaign,
  • Design for Screen,

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An enticing motion-led campaign for a key Spotify product feature

Spotify Collaborative Playlists is a feature that lets multiple users add their tracks to a shared playlist often ahead of events like parties and hangouts. To help promote the feature, emphasis was placed on how it can enhance social occasions. A short animation was created, with design and motion tailored for sharing across various platforms.

Role

Creative Director

Period

2024

Agency

Koto

Credits

    • Marius Trinkunas
    • Designer