Giving the legal sector’s leader in digital and business solutions a new brand identity
Changing Legal Together
Threading the idea of perpetual change through the company’s five core business pillars, I worked with The Croc to deliver a brand transformation consisting of a complete website overhaul and full suite of supporting assets. With an entirely new logo and design system, brand guidelines, mission statement, brand characteristics and tone of voice, every employee within the organisation can now collaborate in a more human way and be an active part of Morae’s forward journey.
Role
Design Director
Designer
Period
2022
Agency
The Croc
